Scheduling Software: The Way to Grow Business, Decrease ‘No-Shows’

Since 2007, we have been using an appointment-booking system called Appointment-plus, to book appointments with all our clients.  It reduces no-shows, cancellations, and even follows up with clients regularly to make sure we stay on track. In fact in all the time we have been using the system, over 6 years, with over 1000 appointments, we have had less than 10 no-shows.

I was going to write an article on the system, but Eric Richard, Appointment-Plus’s in-house PR guy, is far more eloquent!  This system is fantastic for many businesses including:

Coaches – Personal Trainers – Chiropractors – Hair Salons and spas – Accountants – Careers departments – Consultants – Mechanics  ....in fact anyone who books meetings by the hour, but have many many clients, will find this software a life-saver.

(This article, written by Eric Richard has been reproduced with kind permission from Appointment-Plus)

Salon Scheduling Software: The Way to Grow Business, Decrease ‘No-Shows’ – By Eric Richard

The ultimate goal of any salon owner or operator is to develop a successful business that provides stellar service to its customers and generates increasing revenue. But like other service-based small businesses, the ability to efficiently manage operations and streamline necessary processes can be a roadblock to reaching this goal.  ....full article....

Getting to the top of google is difficult, without the right help....

Are you looking to get to the top of google in your industry? Then you need to get your social media platform going.  We have a sister website, www.ecointernetacademy.com, and you can download 10 free videos covering:

» Video #01: How We Generate More Online Leads Than We Can Handle

» Video #02: How We Use Email Marketing To Produce Instant Revenue And Cash Flow

» Video #03: How We Dominate Our Market Using Landing Pages

» Video #04: How We Build A Lead Generating, Revenue-Producing Website

» Video #05: How Video Marketing Helps Us Out-Market And Out-Sell Our Competition

» Video #06: How We Create A Competition-Crushing Drip Campaign

» Video #07: Social Media Marketing Basics… The Secret Formula Finally Revealed

» Video #08: Social Media Marketing Examples… The Secret Formula Finally Revealed

» Video #09: How We Position Our Business In Front Of 500 Million Facebook Users

» Video #10: How We Host A Webinar That Positions Us As The "Rock Star" In Our Industry

Let us help you to capitalize on the explosive revenue-generating power of the internet?   ....full article...

Judging a book by its cover: Why customers DO judge you by your appearance and how a personal professional branding expert can make ALL the difference

Gill Hicks is a well respected NLP expert and Personal Professional Branding Expert, and it was through Gill that I first got involved with NLP.

Gill helps hundreds of people every year, maximise their chances of success in meetings by making massively important changes to the way they look, act and speak. Gill also runs her own personal branding business, called Positive Potential.

Like you, I was curious, to understand why dressing for success is so important, and how you can improve your chances of success in meetings just by wearing the right clothes. Gill agreed to take some valuable time out of her schedule, to share some of her pearls of wisdom with Eco Business Academy.

Here’s what Gill had to say:-

....read full article....

January Competition: One Month's Free Coaching

We have had a busy week at Eco Business Academy.  New businesses that we are coaching just this week included jewellery design, catering and stringed instrument makers.  We showed a luthier how to run a direct mail marketing campaign to all of his last 30 years' customers at ZERO COST.  In fact done right, it may even turn him a small profit before without him even needing to sell anything.

We want everyone to experience the powerful benefits of this type of coaching and training, but not everyone can afford it.

So, we are offering the opportunity to ONE small business owner the opportunity to win one month of sales & marketing coaching (worth in excess of $300), to one lucky Eco Business Academy follower. ....Learn More....

Why you should NEVER judge your prospects by their looks

Shop assistant: Hello, can I help you?
Vivian: I was in here yesterday, you wouldn't wait on me.
Shop assistant: Oh.
Vivian: You people work on commission, right?
Shop assistant: Yeah.
Vivian: Big mistake. Big. Huge. I have to go shopping now.

If there is one thing I have learned in the world of selling over the past 18 years that I have been involved in it, it is to never, EVER, judge your prospects and customers. The above quote is a great example, and you may recognise it from the famous scene from the movie Pretty Woman, when Vivian, ....read full article...

What 99% of business startup owners don't do and hence why 1% of them succeed.

I meet startup owners all the time. They are passionate about a product or service they have invented, and spend lots of time refining it and perfecting it. But the truth is unless you have a solid marketing plan, ain't nobody never gonna hear about it.

Marketing is the systematic process of letting the world know about what you have to offer them.

Business startup owners spend time putting together 30 page business plans to appease their banks or investors. Sure they mention marketing in the plan, but does it actually happen systematically?

No. Why? Because ....read more....

Which LinkedIn groups you need to join to get the word out

If you are using social media as one of your marketing strategies (this only applies to ALL OF YOU!), then it makes sense for you to not only have a LinkedIn profile and presence, but also you need to join relevant and LARGE LinkedIn groups.  Why large?  ....more....

What 99% of all professional course providers don't bother teaching you, and what you really need

I'm always amazed at how course providers of professional qualifications spend no time educating their students on making a living.   Architects, Doctors, Dentists, Chiropractors, Lawyers, Accountants  can train for between 6-7 years  (roughly between 1500-1750 days of studying for degree and professional qualification training) before getting that nice certificate on the wall........more...

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses......more

Closing more Sales by eliminating risk

Regular visitors to Eco Business Academy know that they can view one free training video, posted on the homepage, every week.  This week's free marketing training video, which by the way is changing over tomorrow (sorry for the late post!), is on how to close more sales by eliminating risk.

What do I mean by this? .....more

Marketing Tip #1 - Make space for marketing

I'm so enthused to see so many people take the brave step of setting up a business, and standing in the service of others.  The unfortunate things is that most business owners have little or no training in sales and marketing techniques.  It's really important for business owners to put time aside in your diaries to do marketing or learn new techniques.

The good news is, you're here, reading this blog post - so that counts towards your marketing training, but there is lots more to do.  Here are some interesting books you can buy:

Zig Ziglar's Secrets of closing the Sale
Get Clients NOW! - C.J. Hayden
Pitch Anything - Oren Klaff

If you are looking for other practical tips, straight away, why not check out this week's training video at:
http://www.ecobusinessacademy.com/training-video

Everything you have been told about Lead Generation is WRONG!

There are some things you just have to know about getting leads, and particularly, you there are THREE mistakes you need to know about.

I have put together a short video presentation on these three Lead Generation Mistakes, which you have  free access to.

Just click on:http://www.ecobusinessacademy.com/leadgenerationmistakes

Welcome to the Eco Business Academy blog

Welcome to the Eco Business Academy blog!

I hope to share plenty of advice on helping you getting customers for your business.  Bookmark this page and visit often for sales, marketing and business development advice.

All the best,

Jason Economides
Founder
www.ecobusinessacademy.com

http://www.ecobusinessacademy.com