I meet startup owners all the time. They are passionate about a product or service they have invented, and spend lots of time refining it and perfecting it. But the truth is unless you have a solid marketing plan, ain't nobody never gonna hear about it.
Marketing is the systematic process of letting the world know about what you have to offer them.
Business startup owners spend time putting together 30 page business plans to appease their banks or investors. Sure they mention marketing in the plan, but does it actually happen systematically?
No. Why? Because ....read more....
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