Why you should NEVER judge your prospects by their looks

Shop assistant: Hello, can I help you?
Vivian: I was in here yesterday, you wouldn't wait on me.
Shop assistant: Oh.
Vivian: You people work on commission, right?
Shop assistant: Yeah.
Vivian: Big mistake. Big. Huge. I have to go shopping now.

If there is one thing I have learned in the world of selling over the past 18 years that I have been involved in it, it is to never, EVER, judge your prospects and customers. The above quote is a great example, and you may recognise it from the famous scene from the movie Pretty Woman, when Vivian, ....read full article...