Judging a book by its cover: Why customers DO judge you by your appearance and how a personal professional branding expert can make ALL the difference

Gill Hicks is a well respected NLP expert and Personal Professional Branding Expert, and it was through Gill that I first got involved with NLP.

Gill helps hundreds of people every year, maximise their chances of success in meetings by making massively important changes to the way they look, act and speak. Gill also runs her own personal branding business, called Positive Potential.

Like you, I was curious, to understand why dressing for success is so important, and how you can improve your chances of success in meetings just by wearing the right clothes. Gill agreed to take some valuable time out of her schedule, to share some of her pearls of wisdom with Eco Business Academy.

Here’s what Gill had to say:-

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